Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, News & Media, Internet & Telecom, Business & Industry and 114 other categories.

2 Matomy is leading in Arts & Entertainment, Computer & Electronics, Software, TV & Video and 65 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 155 other countries.

2 Matomy is leading in Nigeria, Macao, Qatar, Belize and one other country.