Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including News & Media, Adult, Internet & Telecom, Shopping and 129 other categories.

2 Matomy is leading in Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 100 other categories.


1 Rubicon Project is leading in most countries, including Japan, United States, Germany, France and 196 other countries.

2 Matomy is leading in Timor-leste, Equatorial Guinea, Tanzania, Palau and 5 other countries.