Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Matomy has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 163 other categories.

2 Yandex Direct is leading in Marketing & Advertising, News & Media, Shopping, Autos & Vehicles and 66 other categories.


1 Matomy is leading in most countries, including United States, Spain, Mexico, United Kingdom and 99 other countries.

2 Yandex Direct is leading in Russia, Kazakhstan, Ukraine, Belarus and 53 other countries.