Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Matomy is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 206 other categories.

2 Matomy is leading in TV & Video, Movies, Technology News, Computer Security and 9 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 75 other countries.

2 Matomy is leading in Mexico, India, Brazil, Indonesia and 35 other countries.