Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Matomy has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 166 other categories.

2 Yandex Direct is leading in Marketing & Advertising, Shopping, News & Media, Autos & Vehicles and 61 other categories.


1 Matomy is leading in most countries, including United States, India, Spain, Mexico and 77 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 63 other countries.