Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 203 other categories.

2 Matomy is leading in TV & Video, Movies, Technology News, Computer Security and 13 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 71 other countries.

2 Matomy is leading in United States, Poland, Mexico, Spain and 43 other countries.