Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Matomy is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 202 other categories.

2 Matomy is leading in TV & Video, Movies, Technology News, Computer Security and 11 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 78 other countries.

2 Matomy is leading in Spain, Mexico, Indonesia, Argentina and 38 other countries.