1
Proclivity is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, MCOnet is clearly lagging behind, losing to Proclivity in all segments.
1
MCOnet has better usage coverage in more websites categories. Including News & Media, Adult, Reference Materials, Arts & Entertainment and 5 other categories.
2
Proclivity is leading in Health, Computers Electronics & Technology, Lifestyle, Community & Society and 4 other categories.
1
Proclivity is leading in most countries, including United States, Australia, Italy, Vietnam and 12 other countries.
2
MCOnet is leading in Hungary and Brazil.