Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MCOnet is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 MCOnet has better usage coverage in more websites categories. Including News & Media, Adult, Reference Materials, Arts & Entertainment and 5 other categories.

2 Proclivity is leading in Health, Computers Electronics & Technology, Lifestyle, Community & Society and 4 other categories.


1 Proclivity is leading in most countries, including United States, Australia, Italy, Vietnam and 12 other countries.

2 MCOnet is leading in Hungary and Brazil.