Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MCOnet is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 MCOnet has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Internet & Telecom and 49 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 24 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Brazil, Italy, Mexico and 56 other countries.

2 MCOnet is leading in Hungary, Romania, Slovakia, Bulgaria and 3 other countries.