Market Share by Top Websites

1 Swoop is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Medallia is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 88 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, Restaurants & Delivery, Science and 18 other categories.

Geography

1 Swoop is leading in most countries, including United States, United Kingdom, Canada, India and 36 other countries.

2 Medallia is leading in Sweden, Brazil, Norway, Colombia and 23 other countries.