Market Share by Top Websites

1 Swoop is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Medallia is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Autos & Vehicles, Internet & Telecom and 50 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, Science, Restaurants & Delivery and 17 other categories.

Geography

1 Swoop is leading in most countries, including United States, Canada, India, United Kingdom and 26 other countries.

2 Medallia is leading in Sweden, Brazil, Russia, Germany and 18 other countries.