Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Medallia is still behind TurnTo in all market share segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 43 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, People & Society, Restaurants & Delivery and 22 other categories.


1 Medallia is leading in most countries, including Sweden, Brazil, Norway, Colombia and 37 other countries.

2 TurnTo is leading in United States, Canada, United Kingdom, Australia and 17 other countries.