Market Share by Top Websites

1 TurnTo is leading in Top 100K Sites.

2 Despite its recent growth, Medallia is still behind TurnTo in all market share segments.

Websites Categories

1 Medallia has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 33 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 21 other categories.


1 Medallia is leading in most countries, including Sweden, Brazil, Finland, Germany and 24 other countries.

2 TurnTo is leading in United States, Australia, Spain, Taiwan and 8 other countries.