Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Medallia is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 49 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, People & Society, Finance and 23 other categories.


1 Medallia is leading in most countries, including Sweden, Canada, Russia, Brazil and 29 other countries.

2 TurnTo is leading in United States, United Kingdom, New Zealand, China and 10 other countries.