Market Share by Top Websites

1 TurnTo is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Medallia is still behind TurnTo in all market share segments.

Websites Categories

1 Medallia has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Science and 29 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 27 other categories.


1 Medallia is leading in most countries, including Sweden, Brazil, Russia, Germany and 27 other countries.

2 TurnTo is leading in United States, United Kingdom, Australia, United Arab Emirates and 5 other countries.