Market Share by Top Websites

1 TurnTo is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Medallia is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 Medallia has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 34 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 28 other categories.


1 Medallia is leading in most countries, including Sweden, Brazil, Norway, Romania and 23 other countries.

2 TurnTo is leading in United States, Italy, Australia, Tunisia and 5 other countries.