Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Medallia is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 36 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, People & Society, Food & Drink and 26 other categories.


1 Medallia is leading in most countries, including Sweden, Poland, Brazil, Norway and 25 other countries.

2 TurnTo is leading in United States, Canada, Australia, China and 6 other countries.