Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Medallia is still behind TurnTo in all market share segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 38 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, People & Society, Food & Drink and 23 other categories.


1 Medallia is leading in most countries, including Sweden, Norway, Chile, Russia and 29 other countries.

2 TurnTo is leading in United States, Canada, China, Korea Republic and 8 other countries.