Market Share by Top Websites

1 TurnTo is leading in Top 1M Sites.

2 Medallia is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Beauty & Fitness and 29 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, Business & Industry, People & Society and 24 other categories.


1 Medallia is leading in most countries, including Sweden, Brazil, Norway, Romania and 26 other countries.

2 TurnTo is leading in United States, Canada, Australia, China and 3 other countries.