Market Share by Top Websites

1 Media Innovation Group is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Media Innovation Group in all segments.

Websites Categories

1 Media Innovation Group has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 162 other categories.

2 Unica is leading in Car Buying, Law & Government, Law, Medicine and 14 other categories.

Geography

1 Media Innovation Group is leading in most countries, including Japan, United States, Germany, Taiwan and 104 other countries.

2 Unica is leading in Israel, Bosnia And Herzegovina, Malta, Iran and 9 other countries.