Market Share by Top Websites

1 Media Innovation Group is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Media Innovation Group in all segments.

Websites Categories

1 Media Innovation Group has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Autos & Vehicles and 144 other categories.

2 Unica is leading in Car Buying, Finance, Law & Government, Financial Management and 31 other categories.


1 Media Innovation Group is leading in most countries, including Germany, Argentina, United Kingdom, Canada and 73 other countries.

2 Unica is leading in United States, Japan, Israel, Slovakia and 28 other countries.