Market Share by Top Websites

1 Media Innovation Group is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Media Innovation Group in all segments.

Websites Categories

1 Media Innovation Group has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 164 other categories.

2 Unica is leading in Car Buying, Law & Government, Financial Management, Law and 20 other categories.


1 Media Innovation Group is leading in most countries, including Germany, United States, Japan, Argentina and 112 other countries.

2 Unica is leading in Australia, Tonga, Luxembourg, Montenegro and 14 other countries.