Media Innovation Group is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Media Innovation Group has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, People & Society and 135 other categories.
Unica is leading in Autos & Vehicles, Car Buying, Finance, Law & Government and 34 other categories.
Media Innovation Group is leading in most countries, including Germany, United Kingdom, Canada, Argentina and 70 other countries.
Unica is leading in United States, Israel, New Zealand, Greece and 27 other countries.