Market Share by Top Websites

1 Media Innovation Group is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Media Innovation Group in all segments.

Websites Categories

1 Media Innovation Group has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Autos & Vehicles and 148 other categories.

2 Unica is leading in Car Buying, Law & Government, Financial Management, Law and 26 other categories.

Geography

1 Media Innovation Group is leading in most countries, including United States, Germany, Argentina, Canada and 85 other countries.

2 Unica is leading in Japan, Ireland, Nigeria, Georgia and 19 other countries.