Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Media6Degrees is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 Media6Degrees has better usage coverage in more websites categories. Including Vehicles, Business & Consumer Services, Science & Education, Food & Drink and 6 other categories.

2 Octopus is leading in Adult, Arts & Entertainment, Games, News & Media and 6 other categories.

Geography

1 Octopus is leading in most countries, including Japan, China, Taiwan, South Korea and 17 other countries.

2 Media6Degrees is leading in United States, Canada, India, Pakistan and 8 other countries.