Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Popin is still behind MediaMath in all market share segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Food & Drink and 213 other categories.

2 Popin is leading in Magazines & E-Zines, College & University Press, Automotive News, Interior Decor and one other category.


1 MediaMath is leading in most countries, including United States, France, Brazil, United Kingdom and 143 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong and Macao.