Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popin is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Vehicles, E-commerce & Shopping and 15 other categories.

2 Popin is leading in Food & Drink, Travel & Tourism, News & Media, Pets & Animals and one other category.

Geography

1 MediaMath is leading in most countries, including United States, South Korea, Brazil, United Kingdom and 144 other countries.

2 Popin is leading in Taiwan, Japan, Indonesia, Hong Kong and 2 other countries.