Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Autos & Vehicles and 112 other categories.

2 MediaMath is leading in Food & Drink, Shopping, Travel, News & Media and 97 other categories.

Geography

1 MediaMath is leading in most countries, including Japan, France, Brazil, United Kingdom and 100 other countries.

2 Simpli.fi is leading in United States, Australia, Canada, India and 46 other countries.