Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayClick is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 19 other categories.

2 PayClick is leading in Adult.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, France, China and 87 other countries.

2 PayClick is leading in Italy, Kenya, Kyrgyzstan and Lebanon.