Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mediaplex is still behind PubMatic in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Business & Industry, Shopping, Music & Audio, Games and 135 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 72 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 79 other countries.

2 Mediaplex is leading in United Kingdom, Germany, France, Australia and 57 other countries.