Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediaplex is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Travel and 105 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 103 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 114 other countries.

2 Mediaplex is leading in United Kingdom, France, Germany, Australia and 40 other countries.