Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 204 other categories.

2 Specific Media is leading in Coupons, Energy, Catering, Biotechnology & Pharmaceuticals and 4 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 131 other countries.

2 Specific Media is leading in Denmark, Norway, Greenland, Congo and one other country.