Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sproutable is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 212 other categories.

2 Sproutable hasn't got a lead over Mediaplex in any websites category.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 124 other countries.

2 Sproutable is leading in Pakistan, Viet Nam, Cambodia, Serbia and 6 other countries.