Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeAdExchange is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 198 other categories.

2 TradeAdExchange is leading in Marketing & Advertising, Video Games, Chats & Forums, Web Hosting and 12 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 96 other countries.

2 TradeAdExchange is leading in Turkey, Mexico, Brazil, Argentina and 45 other countries.