Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 194 other categories.

2 TradeAdExchange is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Video Games and 16 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 82 other countries.

2 TradeAdExchange is leading in Turkey, Mexico, Brazil, Argentina and 49 other countries.