Market Share by Top Websites

1 Mediaplex is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Computer & Electronics and 110 other categories.

2 TradeDesk is leading in Business & Industry, News & Media, Autos & Vehicles, Health and 102 other categories.


1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 84 other countries.

2 Mediaplex is leading in France, India, Indonesia, China and 53 other countries.