Market Share by Top Websites

1 Mediaplex is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 127 other categories.

2 TradeDesk is leading in Business & Industry, News & Media, Autos & Vehicles, Health and 86 other categories.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, France, India, Russia and 70 other countries.

2 TradeDesk is leading in United States, Canada, Germany, Australia and 61 other countries.