Market Share by Top Websites

1 Mediaplex is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Computer & Electronics and 121 other categories.

2 TradeDesk is leading in Business & Industry, News & Media, Autos & Vehicles, Health and 88 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Germany, Australia and 88 other countries.

2 Mediaplex is leading in United Kingdom, France, India, Italy and 64 other countries.