Market Share by Top Websites

1 Mediaplex is leading in Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 172 other categories.

2 Turn is leading in Travel, Accommodation & Hotels, Food & Drink, Cooking & Recipes and 38 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Brazil and 75 other countries.

2 Mediaplex is leading in France, Germany, India, Australia and 68 other countries.