Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediaplex is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 110 other categories.

2 Twitter Advertising is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 102 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 99 other countries.

2 Mediaplex is leading in Germany, Russia, Indonesia, China and 45 other countries.