Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yepty is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 197 other categories.

2 Yepty is leading in Marketing & Advertising, Online Marketing, Products & Shopping, Nutrition and 19 other categories.


1 Mediaplex is leading in most countries, including United States, United Kingdom, Germany, France and 121 other countries.

2 Yepty is leading in Iran, Slovenia, Kenya, Belize and 9 other countries.