In terms of market share, MediaShakers is clearly lagging behind, losing to Open AdExchange in all segments.
MediaShakers has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 19 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Law & Government, Newspapers and 8 other categories.
MediaShakers is leading in most countries, including United States, India, Pakistan, Italy and 19 other countries.
Open AdExchange is leading in Denmark and Sweden.