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Tumblr is leading in The Entire Web.
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Medium is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Tumblr has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Games, Lifestyle and 9 other categories.
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Medium is leading in Computers Electronics & Technology, Science & Education, Finance, Business & Consumer Services and 7 other categories.
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Medium is leading in most countries, including United States, India, United Kingdom, Germany and 144 other countries.
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Tumblr is leading in Canada, Australia, Philippines, Sweden and 14 other countries.