Market Share by Top Websites

1 Medley is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Medley in all segments.

Websites Categories

1 Medley has better usage coverage in more websites categories. Including Adult, People & Society, Relationships & Dating, Gay, Lesbian, & Bisexual and 44 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Music & Audio, Real Estate, Newspapers and 7 other categories.

Geography

1 Medley is leading in most countries, including United States, Germany, Brazil, Venezuela and 69 other countries.

2 Open AdExchange is leading in Denmark and Sweden.