Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Software and 67 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Games and 31 other categories.

Geography

1 Mercent is leading in most countries, including United States, Ukraine, Romania, Slovakia and 35 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Canada, India and 19 other countries.