Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Arts & Entertainment and 68 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 33 other categories.


1 Mercent is leading in most countries, including United States, Russia, Romania, Poland and 59 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Canada, Australia and 16 other countries.