Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Finance and 69 other categories.

2 Mercent is leading in Shopping, Arts & Entertainment, Clothing, People & Society and 46 other categories.


1 Mercent is leading in most countries, including United States, Germany, Viet Nam, Slovakia and 36 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, India, Australia and 22 other countries.