Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Microsoft adCenter Conversion is still behind Mercent in all market share segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Finance and 63 other categories.

2 Mercent is leading in Shopping, Arts & Entertainment, People & Society, Clothing and 53 other categories.


1 Mercent is leading in most countries, including United States, Canada, Portugal, India and 47 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Germany, Mexico and 16 other countries.