Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Microsoft adCenter Conversion is still behind Mercent in all market share segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Arts & Entertainment and 73 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 32 other categories.


1 Mercent is leading in most countries, including United States, Russia, Philippines, Romania and 45 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, Canada, France, India and 14 other countries.