Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Arts & Entertainment and 72 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Games and 34 other categories.
Mercent is leading in most countries, including United States, Australia, Spain, Israel and 60 other countries.
Microsoft adCenter Conversion is leading in Canada, United Kingdom, France, Mexico and 17 other countries.