Mercent is leading in Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 81 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 39 other categories.
Mercent is leading in most countries, including United Kingdom, France, Germany, Japan and 35 other countries.
PointRoll is leading in United States, Canada, India, Russia and 25 other countries.