Mercent is leading in Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 83 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 35 other categories.
Mercent is leading in most countries, including United Kingdom, Russia, Poland, Pakistan and 38 other countries.
PointRoll is leading in United States, Canada, India, Australia and 22 other countries.