Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 83 other categories.
Mercent is leading in Shopping, Clothing, Coupons, Home & Garden and 39 other categories.
Mercent is leading in most countries, including France, Poland, Australia, Italy and 27 other countries.
PointRoll is leading in United States, Canada, United Kingdom, India and 26 other countries.