Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 86 other categories.
Mercent is leading in Shopping, Clothing, Games, Home & Garden and 29 other categories.
Mercent is leading in most countries, including France, Greece, Hong Kong, Austria and 46 other countries.
PointRoll is leading in United States, India, Canada, United Kingdom and 22 other countries.