Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 80 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 36 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 31 other countries.
PointRoll is leading in United States, Canada, India, United Kingdom and 31 other countries.