Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 79 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 38 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 33 other countries.
Mercent is leading in Ukraine, France, Slovakia, Pakistan and 31 other countries.