Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 45 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Games and 41 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Spain and 68 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 9 other countries.