Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mercent is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 84 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 25 other categories.


1 Mercent is leading in most countries, including Canada, Romania, Austria, Finland and 38 other countries.

2 TripleLift is leading in United States, United Kingdom, Mexico, Brazil and 27 other countries.