Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mercent is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 83 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 29 other categories.

Geography

1 Mercent is leading in most countries, including France, Finland, Greece, Hong Kong and 53 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, India and 20 other countries.