Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 57 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Games and 55 other categories.


1 Mercent is leading in most countries, including United States, Canada, Russia, Germany and 37 other countries.

2 Undertone Networks is leading in United Kingdom, Poland, Turkey, China and 19 other countries.