Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 81 other categories.

2 WebTrends Ads is leading in Software, Law & Government, Law, Transportation & Logistics and 3 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 50 other countries.

2 WebTrends Ads is leading in Argentina, China, Indonesia, Guatemala and 7 other countries.