Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 83 other categories.

2 WebTrends Ads is leading in Software, Law & Government, Law, Agriculture & Forestry and 3 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, Russia, United Kingdom and 37 other countries.

2 WebTrends Ads is leading in Argentina, Indonesia, Bulgaria, China and 5 other countries.