MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 36 other categories.
MetriWeb is leading in People & Society, Arts & Entertainment, Career & Education, Jobs & Employment and 15 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, India and 9 other countries.
MetriWeb is leading in Belgium, Luxembourg, Netherlands, France and 4 other countries.