MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 36 other categories.
MetriWeb is leading in People & Society, Arts & Entertainment, Career & Education, Jobs & Employment and 17 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 12 other countries.
MetriWeb is leading in Belgium, France, Netherlands, Luxembourg and 2 other countries.