Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 93 other categories.

2 MerchantAdvantage is leading in Furniture, Industrial Goods & Services, Computer Hardware, Healthcare Industry and 9 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, United Kingdom, Germany and 43 other countries.

2 MerchantAdvantage is leading in United States, Canada, Philippines, Bangladesh and 4 other countries.