Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Adult and 104 other categories.

2 MerchantAdvantage is leading in Industrial Goods & Services, Computer Hardware, Healthcare Industry, Skin Care and 4 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, Italy and 56 other countries.

2 MerchantAdvantage is leading in United States, Canada and Iraq.