Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Adult and 99 other categories.

2 MerchantAdvantage is leading in Furniture, Industrial Goods & Services, Computer Hardware, Healthcare Industry and 8 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, United Kingdom and 44 other countries.

2 MerchantAdvantage is leading in United States, Japan, India, Canada and 5 other countries.