MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 42 other categories.
nPario is leading in News & Media.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Viet Nam and 13 other countries.
nPario hasn't got a lead over MerchantAdvantage in any country.