MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimax Media Delivery has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, People & Society, Arts & Entertainment and 77 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 20 other categories.
Optimax Media Delivery is leading in most countries, including Canada, India, United Kingdom, Japan and 36 other countries.
MerchantAdvantage is leading in United States, Ukraine, Viet Nam and Thailand.