MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimax Media Delivery has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, People & Society, Software and 78 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 19 other categories.
Optimax Media Delivery is leading in most countries, including Canada, Germany, United Kingdom, Brazil and 32 other countries.
MerchantAdvantage is leading in United States, Malta, Ghana and Australia.