MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimax Media Delivery has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, People & Society, Arts & Entertainment and 79 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Products & Shopping and 22 other categories.
Optimax Media Delivery is leading in most countries, including United Kingdom, Brazil, Colombia, Spain and 28 other countries.
MerchantAdvantage is leading in United States, Canada, Iran, Lao and 3 other countries.