MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimax Media Delivery has better usage coverage in more websites categories. Including People & Society, News & Media, Computer & Electronics, Arts & Entertainment and 37 other categories.
MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 28 other categories.
Optimax Media Delivery is leading in most countries, including Japan, France, Turkey, Zambia and 11 other countries.
MerchantAdvantage is leading in United States, Canada, United Kingdom, Argentina and 6 other countries.