MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimax Media Delivery has better usage coverage in more websites categories. Including People & Society, News & Media, Computer & Electronics, Arts & Entertainment and 36 other categories.
MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 28 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Australia and 7 other countries.
Optimax Media Delivery is leading in Cambodia, China, Hungary, Iceland and 5 other countries.