MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optimax Media Delivery has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, News & Media, Software and 80 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 21 other categories.
Optimax Media Delivery is leading in most countries, including United Kingdom, Brazil, Russia, Australia and 28 other countries.
MerchantAdvantage is leading in United States, Viet Nam, Zimbabwe, Puerto Rico and 2 other countries.