Market Share by Top Websites

1 Questback is leading in Top 100K Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including News & Media, Food & Drink, Finance, Jobs & Career and 4 other categories.

2 MerchantAdvantage is leading in Computers Electronics & Technology, Sports, Health, Lifestyle and one other category.

Geography

1 Questback is leading in most countries, including Norway, Sweden, Croatia, Denmark and one other country.

2 Questback is leading in Norway, Sweden, Croatia, Denmark and one other country.