Market Share by Top Websites

1 Questback is leading in Top 100K Sites and Top 1M Sites.

2 MerchantAdvantage is leading in Top 10K Sites.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 54 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Products & Shopping and 27 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Denmark, United Kingdom and 27 other countries.

2 MerchantAdvantage is leading in United States, Canada, Chile, Colombia and 6 other countries.