Market Share by Top Websites

1 Questback is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 53 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 24 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Denmark, United Kingdom and 22 other countries.

2 MerchantAdvantage is leading in United States, Canada, Philippines, Malaysia and 4 other countries.