Market Share by Top Websites

1 Questback is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 57 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Furniture and 24 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Denmark, Germany and 29 other countries.

2 MerchantAdvantage is leading in United States, Canada, Russia, South Africa and 4 other countries.