Market Share by Top Websites

1 Questback is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 54 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 24 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, United Kingdom, Denmark and 20 other countries.

2 MerchantAdvantage is leading in United States, Canada, Viet Nam, Philippines and 2 other countries.