MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Quisma has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 50 other categories.
MerchantAdvantage is leading in Home & Garden, Health, Furniture, Products & Shopping and 20 other categories.
Quisma is leading in most countries, including Germany, United Kingdom, Poland, Italy and 19 other countries.
MerchantAdvantage is leading in United States, Canada, Colombia, Viet Nam and 7 other countries.