Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 Rocket Fuel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 178 other categories.

2 MerchantAdvantage is leading in Sports, Industrial Goods & Services, Healthcare Industry and Crafts.


1 Rocket Fuel is leading in most countries, including United States, United Kingdom, Japan, Germany and 117 other countries.

2 MerchantAdvantage hasn't got a lead over Rocket Fuel in any country.