MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SearchForce has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Career & Education and 47 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 22 other categories.
SearchForce is leading in most countries, including United States, Mexico, United Kingdom, Russia and 23 other countries.
MerchantAdvantage is leading in Argentina, Croatia, Latvia, Malaysia and one other country.