Market Share by Top Websites

1 SearchForce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to SearchForce in all segments.

Websites Categories

1 SearchForce has better usage coverage in more websites categories. Including Vehicles, Business & Consumer Services, Reference Materials, Computers Electronics & Technology and 15 other categories.

2 MerchantAdvantage is leading in Sports and Lifestyle.


1 SearchForce is leading in most countries, including United States, India, Indonesia, Philippines and 47 other countries.

2 MerchantAdvantage hasn't got a lead over SearchForce in any country.