MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.
SUP media is leading in People & Society, Arts & Entertainment, Internet & Telecom, Religion & Spirituality and 13 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 10 other countries.
SUP media is leading in Russia, Germany, Ukraine, Belarus and one other country.