MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 33 other categories.
SUP media is leading in Arts & Entertainment, Internet & Telecom, TV & Video, Music & Audio and 5 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, United Arab Emirates and 11 other countries.
SUP media is leading in Russia and Belarus.