MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.
SUP media is leading in Arts & Entertainment, Internet & Telecom, Models, News & Media and 5 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Argentina and 9 other countries.
SUP media is leading in Russia, Romania and Czech Republic.