MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 34 other categories.
SUP media is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Internet & Telecom and 12 other categories.
MerchantAdvantage is leading in most countries, including United States, United Kingdom, Colombia, France and 10 other countries.
SUP media is leading in Russia, Ukraine, Poland, Armenia and 4 other countries.