MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.
SUP media is leading in Arts & Entertainment, People & Society, Internet & Telecom, Religion & Spirituality and 13 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, India and 9 other countries.
SUP media is leading in Russia, Bulgaria, Belarus, China and 3 other countries.