MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 33 other categories.
SUP media is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Internet & Telecom and 11 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Italy and 11 other countries.
SUP media is leading in Russia, Ukraine, Montenegro, Australia and 4 other countries.