MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.
SUP media is leading in Arts & Entertainment, People & Society, Internet & Telecom, Religion & Spirituality and 13 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, China and 12 other countries.
SUP media is leading in Russia, Ukraine, Japan, Azerbaijan and 3 other countries.