MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 33 other categories.
SUP media is leading in Arts & Entertainment, People & Society, Religion & Spirituality, Internet & Telecom and 11 other categories.
MerchantAdvantage is leading in most countries, including United States, Great Britain, Canada, Spain and 10 other countries.
SUP media is leading in Russia, Montenegro, Australia, Belarus and 3 other countries.