Market Share by Top Websites

1 TapInfluence is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TapInfluence has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Food & Drink and 134 other categories.

2 MerchantAdvantage is leading in Products & Shopping, Sports, Consumer Electronics, Industrial Goods & Services and 5 other categories.

Geography

1 TapInfluence is leading in most countries, including Canada, India, United Kingdom, Brazil and 83 other countries.

2 MerchantAdvantage is leading in Serbia.