MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.
The Search Agency is leading in Real Estate, Travel, Internet & Telecom, Accommodation & Hotels and 23 other categories.
The Search Agency is leading in most countries, including United Kingdom, Germany, Brazil, Spain and 7 other countries.
MerchantAdvantage is leading in United States, Canada, Argentina, Croatia and 6 other countries.