MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 29 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Travel, Accommodation & Hotels and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 6 other countries.
The Search Agency is leading in Ukraine, Poland, France, Portugal and 2 other countries.