MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 30 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Travel, Accommodation & Hotels and 23 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Spain, Russia and 7 other countries.
The Search Agency is leading in United Kingdom, Ukraine, Portugal, Japan and 2 other countries.