MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Travel, Arts & Entertainment and 29 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Iran, Lao and 8 other countries.
The Search Agency is leading in Germany, United Kingdom, Netherlands, Portugal and one other country.