MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Arts & Entertainment, Travel and 27 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, China and 12 other countries.
The Search Agency is leading in Brazil, Slovakia, Turkey, Portugal and one other country.