MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Arts & Entertainment, Travel and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Australia and 7 other countries.
The Search Agency is leading in United Kingdom, Ukraine, Brazil, Germany and 6 other countries.