MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 29 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Travel, Accommodation & Hotels and 24 other categories.
MerchantAdvantage is leading in most countries, including United States, Japan, India, Canada and 12 other countries.
The Search Agency is leading in Germany, Ukraine, Brazil and Hungary.