MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.
The Search Agency is leading in Real Estate, Travel, Accommodation & Hotels, Internet & Telecom and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Viet Nam and 10 other countries.
The Search Agency is leading in United Kingdom, Italy, Portugal, Spain and one other country.