MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 32 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Travel, Arts & Entertainment and 29 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Australia, India and 7 other countries.
The Search Agency is leading in Slovakia, Brazil, Portugal, Netherlands and one other country.