MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 30 other categories.
The Search Agency is leading in Real Estate, Internet & Telecom, Travel, Accommodation & Hotels and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Spain, Thailand and 10 other countries.
The Search Agency is leading in United Kingdom, Sweden, Ukraine, Russia and 6 other countries.