MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.
The Search Agency is leading in Real Estate, Travel, Accommodation & Hotels, Internet & Telecom and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Russia, United Arab Emirates and 7 other countries.
The Search Agency is leading in United Kingdom, Germany, France, Brazil and 4 other countries.