Market Share by Top Websites

1 TidalTV is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to TidalTV in all segments.

Websites Categories

1 TidalTV has better usage coverage in more websites categories. Including News & Media, Sports, Arts & Entertainment, Shopping and 91 other categories.

2 MerchantAdvantage is leading in Home & Garden, Sports, Furniture, Products & Shopping and 9 other categories.

Geography

1 TidalTV is leading in most countries, including United States, United Kingdom, Poland, Russia and 96 other countries.

2 MerchantAdvantage is leading in Nigeria.