MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Torbit has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Travel and 53 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Furniture and 20 other categories.
Torbit is leading in most countries, including Australia, Spain, United Kingdom, Taiwan and 21 other countries.
MerchantAdvantage is leading in United States, Canada, Russia, United Arab Emirates and 7 other countries.