Market Share by Top Websites

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Games and 79 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 13 other categories.

Geography

1 TrackingSoft is leading in most countries, including United States, Italy, United Kingdom, Canada and 29 other countries.

2 MerchantAdvantage is leading in Turkey, Bulgaria, Philippines, Mexico and 2 other countries.