MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Games and 79 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 13 other categories.
TrackingSoft is leading in most countries, including United States, Italy, United Kingdom, Canada and 29 other countries.
MerchantAdvantage is leading in Turkey, Bulgaria, Philippines, Mexico and 2 other countries.