MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Arts & Entertainment and 80 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 16 other categories.
TrackingSoft is leading in most countries, including United States, Italy, India, Germany and 34 other countries.
MerchantAdvantage is leading in Canada, China, Spain, Zimbabwe and 2 other countries.