Market Share by Top Websites

1 TrackingSoft is leading in Top 100K Sites.

2 MerchantAdvantage is leading in Top 1M Sites.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Games and 80 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 11 other categories.

Geography

1 TrackingSoft is leading in most countries, including United States, Italy, United Kingdom, India and 48 other countries.

2 MerchantAdvantage is leading in Qatar, Lithuania, Iraq and Colombia.