MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Arts & Entertainment and 77 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 18 other categories.
TrackingSoft is leading in most countries, including United States, Italy, United Kingdom, Germany and 40 other countries.
MerchantAdvantage is leading in Canada, Lao, Saudi Arabia and Colombia.