MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TrackingSoft has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Games and 70 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Furniture, Sports and 17 other categories.
TrackingSoft is leading in most countries, including United States, Italy, India, United Kingdom and 34 other countries.
MerchantAdvantage is leading in Canada, United Arab Emirates, Puerto Rico and Greece.