MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 38 other categories.
Unister is leading in Travel, Tourism, Relationships & Dating, Real Estate and 3 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Russia and 11 other countries.
Unister is leading in Germany, Austria, Switzerland, China and one other country.