Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 41 other categories.

2 Unister is leading in Travel, Tourism, Software, Internet & Telecom and one other category.


1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Brazil, Spain and 13 other countries.

2 Unister is leading in Germany, Austria, Switzerland, Ukraine and one other country.