MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 41 other categories.
Unister is leading in Travel, Tourism, Software, Internet & Telecom and one other category.
MerchantAdvantage is leading in most countries, including United States, United Kingdom, Brazil, Spain and 13 other countries.
Unister is leading in Germany, Austria, Switzerland, Ukraine and one other country.