Market Share by Top Websites

1 Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Career & Education and 73 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 17 other categories.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Australia and 18 other countries.

2 MerchantAdvantage is leading in Japan, Bangladesh, Lithuania, Italy and 4 other countries.