MerchantAdvantage is leading in Top 10K Sites and Top 100K Sites.
Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Health and 62 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Furniture and 19 other categories.
Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Australia and 19 other countries.
MerchantAdvantage is leading in Argentina, Croatia, France, Latvia and 4 other countries.