MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Arts & Entertainment and 59 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 22 other categories.
Varick Media Management is leading in most countries, including United States, United Kingdom, Australia, Brazil and 14 other countries.
MerchantAdvantage is leading in India, Spain, Indonesia, Germany and 4 other countries.