Market Share by Top Websites

1 Varick Media Management is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Arts & Entertainment and 59 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Products & Shopping and 24 other categories.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Australia and 15 other countries.

2 MerchantAdvantage is leading in Iran, Lao, Mexico, Poland and 6 other countries.