Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 43 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Business & Industry, Health and 26 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 56 other countries.

2 MerchantAdvantage is leading in United States and Canada.