Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 41 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Business & Industry, Health and 26 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 53 other countries.

2 MerchantAdvantage is leading in United States and Canada.