Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites and The Entire Web.

2 MerchantAdvantage is leading in Top 10K Sites.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 39 other categories.

2 MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 27 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 53 other countries.

2 MerchantAdvantage is leading in United States, Croatia, Latvia, Malaysia and one other country.