MerchantAdvantage is leading in Top 10K Sites and Top 100K Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Products & Shopping and 31 other categories.
Web Service Award is leading in Business & Industry, Science, Social Sciences, Marketing & Advertising and 28 other categories.
MerchantAdvantage is leading in most countries, including United States, United Kingdom, Russia, Canada and 9 other countries.
Web Service Award is leading in Sweden, Denmark, Congo, New Zealand and one other country.