Market Share by Top Websites

1 Web Service Award is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Web Service Award in all segments.

Websites Categories

1 Web Service Award has better usage coverage in more websites categories. Including Science & Education, Finance, Heavy Industry & Engineering, Games and 4 other categories.

2 MerchantAdvantage is leading in Computers Electronics & Technology, Sports, Business & Consumer Services, Health and one other category.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Pakistan, Poland and one other country.

2 Web Service Award is leading in Sweden, India, Italy and Latvia.