MerchantAdvantage is leading in Top 100K Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 27 other categories.
Web Service Award is leading in Business & Industry, Science, Social Sciences, Marketing & Advertising and 24 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Argentina and 6 other countries.
Web Service Award is leading in Sweden, Denmark, Finland, Ireland and 3 other countries.