Market Share by Top Websites

1 Web Service Award is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Web Service Award in all segments.

Websites Categories

1 Web Service Award has better usage coverage in more websites categories. Including Business & Industry, Science, Social Sciences, Marketing & Advertising and 33 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 23 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Colombia and 8 other countries.

2 Web Service Award is leading in Sweden, Denmark, Norway, New Zealand and 2 other countries.