MerchantAdvantage is leading in Top 10K Sites and Top 100K Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 31 other categories.
Web Service Award is leading in Science, Social Sciences, Marketing & Advertising, Career & Education and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, France and 11 other countries.
Web Service Award is leading in Sweden, Denmark, Turkey, Brazil and 2 other countries.