MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 32 other categories.
Web Service Award is leading in Business & Industry, Social Sciences, Science, Marketing & Advertising and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Australia and 10 other countries.
Web Service Award is leading in Sweden, Denmark, Finland, Thailand and 2 other countries.