MerchantAdvantage is leading in Top 10K Sites and Top 100K Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 31 other categories.
Web Service Award is leading in Business & Industry, Social Sciences, Science, Marketing & Advertising and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 10 other countries.
Web Service Award is leading in Sweden, Denmark, Finland, Germany and 4 other countries.