MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 33 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Construction & Maintenance, Internet & Telecom and 13 other categories.
MerchantAdvantage is leading in most countries, including United States, United Kingdom, India, Germany and 14 other countries.
Webclicktracker is leading in China, Ghana, Taiwan, Cyprus and 8 other countries.