MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 36 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Construction & Maintenance, Internet & Telecom and 15 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Russia and 11 other countries.
Webclicktracker is leading in India, Egypt, Turkey, Brazil and 7 other countries.