MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 35 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Construction & Maintenance, Arts & Entertainment and 14 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 11 other countries.
Webclicktracker is leading in Thailand, Brazil, Bolivia, Russia and 6 other countries.