MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 35 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Construction & Maintenance, Internet & Telecom and 15 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Germany and 14 other countries.
Webclicktracker is leading in China, Spain, Malaysia, Iran and 2 other countries.