MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Products & Shopping and 36 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Construction & Maintenance, Internet & Telecom and 13 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Chile and 10 other countries.
Webclicktracker is leading in India, China, Argentina, Japan and 3 other countries.