MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 32 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Construction & Maintenance, Internet & Telecom and 13 other categories.
MerchantAdvantage is leading in most countries, including United States, United Kingdom, Canada, Colombia and 5 other countries.
Webclicktracker is leading in India, Slovakia, Philippines, Japan and 3 other countries.