Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to WebTracker in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 37 other categories.

2 WebTracker is leading in Arts & Entertainment, News & Media, Adult, Movies and 9 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 12 other countries.

2 WebTracker is leading in Japan, Taiwan, Kazakhstan, Saudi Arabia and one other country.