Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 MerchantAdvantage is leading in Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.

2 WebTracker is leading in Arts & Entertainment, Adult, News & Media, Video Games and 18 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 12 other countries.

2 WebTracker is leading in Japan, Taiwan, Korea Republic, China and 2 other countries.