1
WebTracker is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, MerchantAdvantage is clearly lagging behind, losing to WebTracker in all segments.
1
WebTracker has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Adult, Computers Electronics & Technology and 11 other categories.
2
MerchantAdvantage is leading in Health.
1
MerchantAdvantage is leading in most countries, including United States, Canada, Pakistan, Poland and one other country.
2
WebTracker is leading in Japan, China and Spain.