Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to WebTracker in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 WebTracker is leading in Arts & Entertainment, Adult, News & Media, TV & Video and 10 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Germany and 8 other countries.

2 WebTracker is leading in Japan, Taiwan and Myanmar.