Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to WebTracker in all segments.

Websites Categories

1 WebTracker has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Adult, Computers Electronics & Technology and 11 other categories.

2 MerchantAdvantage is leading in Health.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Pakistan, Poland and one other country.

2 WebTracker is leading in Japan, China and Spain.