MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Widdit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Business & Industry and 85 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 19 other categories.
Widdit is leading in most countries, including Russia, Brazil, India, Indonesia and 41 other countries.
MerchantAdvantage is leading in United States, Canada, Ukraine, Viet Nam and 2 other countries.