MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Widdit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Business & Industry and 85 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 19 other categories.
Widdit is leading in most countries, including Israel, India, Indonesia, Mexico and 40 other countries.
MerchantAdvantage is leading in United States, Canada, Ireland, Malaysia and 3 other countries.