MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 41 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Health, Furniture and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 12 other countries.
WordStream is leading in United Kingdom, Mexico, Australia, India and 11 other countries.