Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 41 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Furniture and 22 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 12 other countries.

2 WordStream is leading in United Kingdom, Mexico, Australia, India and 11 other countries.